What Information About Me Is Collected And How Does Ace Use It?
Information You Choose to Provide
We collect and store information, including personal information, that you choose to submit to us by entering it into the Online Services, providing it to a Customer Care representative, or providing it to us in some other manner. For example, information will be collected when you open or manage accounts (such as an online account or an Ace Rewards membership account), when you place an order, when you sign up to receive emails, newsletters or other promotional communications, when you enter a contest or sweepstakes, when you contact us with online inquiries, and/or when you otherwise voluntarily submit or provide information to us. The information that you may provide to us includes, but is not limited to: names, billing addresses, shipping addresses, email addresses, telephone numbers, Ace Rewards membership ID numbers, payment information Ace account usernames and passwords, information regarding orders, birth month, demographic information, and information regarding interests and preferences. You can choose not to submit this information to us, but you may not be able to complete transactions (such as opening or accessing an account or purchasing a product on the Online Services) unless you provide the required information. This information is used for the purpose for which it was collected. For example, the information is used to process, track, and ship orders, to send order and shipping confirmations, to manage billing and payment processes, to operate the Ace Rewards program, to provide emails, newsletters, and other communications you have requested, to administer and fulfill sweepstakes and contests (including tax reporting), to post product reviews and other content provided by you, and to provide customer service.
We may also generally use this information to conduct audits, to manage our information and financial systems, to prevent, identify, and investigate malicious or illegal activity, fraud, and security matters, to evaluate and improve our products, services, merchandise, Online Services, and customer service, to contact you about sales, product recommendations, special offers, and new site features from Ace and other selected vendors, to promote and market our business, products, and services to you and to engage service providers, to track, measure, and improve the effectiveness of our marketing, including digital marketing, to comply with your preferences regarding marketing communications, and for administrative and analytical purposes. In addition, we may use this information for any other purpose you have authorized. Information We Collect Automatically Through Technologies Cookies and Other Technologies
Like many online services, we collect and store certain information automatically whenever you interact with our Online Services. For example, we collect your IP address, browser and device information, including operating system, application software, and reference site domain name, every time you access or use the Online Services. We also collect information regarding customer traffic patterns and usage and mobile application usage data. We may use this information in combination with other information we have about you, including personal information.
We and our advertising vendors use online technologies, including cookies and pixel tags, to collect information about your online activities over time and across third-party websites and platforms. These technologies enable us or our vendors, including Google, to recognize a unique cookie or pixel tag placed by us or our vendors when you accessed the Online Services or by an entity when you visited a non-affiliated website or platform. This information is used to manage advertising effectiveness and provide you with online advertisements, including advertisements on unaffiliated websites and platforms, more likely to be of interest to you. These technologies also allow us to learn which advertisements bring users to our Online Services and to manage affiliate advertising.
For more information about interest-based advertising (often referred to as online behavioral advertising or targeted advertising) and how to manage your preferences for interest-based ads, please visit the following third- party websites:
To opt out of receiving interest-based advertisements from members of the Digital Advertising Alliance (DAA), please visit the DAA website at: www.aboutads.info/choices.
To opt out of receiving interest-based advertisements from members of the Network Advertising Initiative (NAI), please visit the NAI website at: www.networkadvertising.org/choices.
Please note that these opt-out mechanisms are browser and device specific. If you wish to opt-out of interest-based advertising across all browsers and devices, you need visit the above websites from each browser and device you use. Please consult your device's user guide or visit the Google Play Support Center or the Apple Support Center for more information on managing interest-based advertisements in a mobile environment. Please be aware that if you opt out of receiving interest-based advertising, you will still be served with advertisements, but they will no longer be targeted to your interests.
Do Not Track Signals
Although your browser may deliver a Do Not Track signal to the Online Services, at present Ace does not respond to such signals.
We may collect information about your location when you access or use our Online Services.
We use your IP address to derive information regarding your location (such as longitude and latitude) including Google MAPS. For more information about Google's privacy policies, please visit http://www.google.com/policies/privacy. If you access or use our Online Services from a mobile device, we may collect geolocation information from your mobile device, but only with your authorization. Location information is used to assign you to a local Ace Hardware store and to customize certain features of the Online Services, such as the store locator feature, local advertising, and product selection, availability and pricing. We may also use this information to send push notifications customized to your location if you have authorized us to send them to your mobile device. Push notifications, which appear on the screen of your mobile device in the form of a badge, alert, or banner, allow mobile applications to send information to your mobile device even when the application is not in use. You may choose to receive push notifications without consenting to the collection of geolocation information, but the messages you receive will not be customized for your location. Your mobile device's operating system may store your authorization to provide us with information regarding your location. While your authorization is active, if you access or request location-based services from our Online Services, your mobile device will provide us with your location without additional authorization from you. If you would like to disable location services in connection with our mobile website, please consult your mobile device's user guide for instructions on clearing cookies. If you would like to disable location services and/or push notifications in connection with our mobile app, adjust your mobile device settings according to the instructions in your mobile device's user guide.
We may also collect information from you regarding another entity or person. For instance, if you want to use a "forward to a friend" or similar feature on our Online Services to send communications to a person, we will collect that person's name and email address from you. We will use this information only to send your communication and will not use the information you provide to otherwise contact the person.
Is Information Collected From Children?
The Online Services and Ace Rewards program are intended for adults. We do not sell any items ordered through our Online Services directly to anyone who we know to be under the age of 18. If you are under the age of 18, you should not enroll in the Ace Rewards program or use our Online Services to submit orders or purchase any items. In addition, we do not collect online any Personal Information from anyone who we know to be under the age of 13. If you are under the age of 13, you should use our Online Services only with the involvement of a parent or guardian and should not submit any personal information of any kind to us.
California minors (under 18 years of age) may in certain circumstances request and obtain removal of content or information they posted to the Online Services. If you are a California minor, you may make a removal request by contacting us by email at email@example.com or by phone at 888-827-4223.
With Whom Do You Share Information?
We may share non-identifying information that we have collected for a variety of purposes, including marketing. Non-identifying information includes information such as the number of users who accessed or used our Online Services during a specific time period or purchased a specific product through the Online Services, device information, and system and application software.
Ace may transfer personal information to its subsidiaries and corporate affiliates, including future subsidiaries and affiliates.
Ace Hardware Stores
We may share personal information with Ace Hardware stores in order to facilitate shipping, delivery, and assembly services related to purchases made on the Online Services, to assist in the resolution of disputes or customer services issues, to facilitate your membership in the Ace Rewards program, and to enable Ace Hardware stores to conduct their own marketing activities. Please note that most Ace Hardware stores are independently owned and operated, although some stores are owned by Ace affiliates.
We engage service providers to perform services in connection with the operation of our business. Examples of these services include, but are not limited to, operation of our Online Services, management of customer accounts and Ace Rewards accounts, payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, gift card processing and management, advertising, market research, marketing and promotional activities and communications, affiliate advertising, sweepstakes and contest administration and fulfillment, Online Services evaluation, data analysis and data cleansing.
Social Media and Advertising Platforms
We may use social media and advertising platforms, such as Facebook® and Google, to serve advertisements to you or to third parties that the platform determines are similar to you. In order to offer these ads, we may share your personal information, such as email addresses or phone numbers, in hashed or unhashed format, with the platform provider, which can match this information to a particular platform user.
We may make your personal information, together with information regarding your preferences, activity, purchases, and demographics, available to affiliates for purposes of conducting marketing activities on behalf of Ace, the affiliates, and/or or any other service providers.
Law, Security and Protection of Rights
Sale, Transfer or Reorganization of Business
We reserve the right to transfer your personal information in connection with the sale or transfer of all or a portion of the business or assets of Ace to an entity in the event of a corporate transaction.
In addition to the foregoing circumstances, we may share your personal information when you authorize us to do so.
What Steps Are Taken To Keep Personal Information Secure?
We use various security measures to protect personal information that we collect. However, we cannot guarantee that your personal information will be secure from disclosure or misuse, either by accident or by unauthorized access or use.
In order to help protect your personal information, you should keep your account usernames and passwords secure and not provide them to others. If we request that you re-set your username and/or password, please do so promptly. If you wish to cancel a username or password, or if you become aware of any loss, theft or unauthorized use of a username or password, please contact our Customer Care Department by email at firstname.lastname@example.org or by phone at 888-827-4223.
How Can I Access, Correct and Update Personal Information?
If you are an account holder, you can access, correct, and update certain personal information by accessing your account through the Online Services, by clicking on the Sign In/Register button located on the acehardware.com home page. If you are an account holder with an Ace Rewards membership, you can update your Ace Rewards profile by linking your Ace Rewards account to your online account. You can also update certain personal information by contacting our Customer Care department by email at email@example.com or by phone at 888-827-4223. Please note that you may not be able to access or update all information we have about you.
Can I Indicate Whether or Not I Want To Receive Promotional Communications?
There are several ways in which you can tell us whether or not you want to receive promotional communications from us. If you are an account holder, you can indicate email preferences by accessing your account through the Online Services. If you place an order through the on Online Services, you will have an opportunity to make or change your selections in this regard. You also will have an opportunity to indicate your preferences by clicking on an "unsubscribe" hyperlink contained in promotional emails we send you or following the "unsubscribe" instructions in a notification or other message type. Even if you unsubscribe from our emails, you may continue to receive promotional emails from Ace Hardware stores. To unsubscribe from promotional email communications from an Ace Hardware store, please follow the instructions for unsubscribing in the store's email. If you no longer wish to receive push notifications on your mobile device, please consult your mobile device's user guide for instructions on how to disable push notifications.
What Happens When I Link To or From Another Web Site or Use Social Media or Product Review Features?
What About Contests and Sweepstakes?
Additional Information for California Residents
Categories of Personal Information that We Collect, Disclose, and Sell
Below please find the categories of personal information about California residents that we collect, sell, and/or disclose to third parties or service providers for a business purpose. Please see the sections above "What Information About Me Is Collected And How Does Ace Use It?" and "With Whom Do You Share Information? "for additional details regarding personal information collection, use, and disclosure.
|Categories of Personal Information||Do we collect?||Do we disclose for business purposes?||Do we sell?||Categories of Third Parties to Whom Personal Information was Sold or Disclosed for a Business Purpose.|
|NAME, CONTACT INFORMATION AND IDENTIFIERS: Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, or other similar identifiers.||YES||YES||YES||Business to Business Companies, Communication Services Companies, Consumer Services Companies, Data Analytics Providers, Operating Systems and Platforms, Social Networks, Consumer Data Resellers, Financial Services Companies, Lifestyle & Interest Product Companies, Manufacturing Companies, Technology/Computer Software Companies, Telecommunications Companies, Affiliates not under the Ace brand, Advertising Networks, and Internet Service Providers.|
|CUSTOMER RECORDS: Paper and electronic customer records containing personal information, such as name, address, email address, and telephone number.||YES||YES||YES||Business to Business Companies, Communication Services Companies, Consumer Services Companies, Data Analytics Providers, Operating Systems and Platforms, Social Networks, Consumer Data Resellers, Financial Services Companies, Lifestyle & Interest Product Companies, Manufacturing Companies, Technology/Computer Software Companies, Telecommunications Companies, Affiliates not under the Ace brand, Advertising Networks, and Internet Service Providers.|
|PURCHASE HISTORY AND TENDENCIES: Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.||YES||YES||YES||Business to Business Companies, Communication Services Companies, Consumer Services Companies, Data Analytics Providers, Operating Systems and Platforms, Social Networks, Consumer Data Resellers, Financial Services Companies, Lifestyle & Interest Product Companies, Manufacturing Companies, Technology/Computer Software Companies, Telecommunications Companies, Affiliates not under the Ace brand, Advertising Networks, and Internet Service Providers|
|USAGE DATA: Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a resident's interaction with an internet website, application, or advertisement.||YES||YES||YES||Business to Business Companies, Communication Services Companies, Consumer Services Companies, Data Analytics Providers, Operating Systems and Platforms, Social Networks, Consumer Data Resellers, Financial Services Companies, Lifestyle & Interest Product Companies, Manufacturing Companies, Technology/Computer Software Companies, Telecommunications Companies, Affiliates not under the Ace brand, Advertising Networks, and Internet Service Providers|
|GEOLOCATION DATA: pGeolocation data, precise geographic location information about a particular individual or device.||YES||YES||YES|
|AUDIO/VISUAL: Audio and electronic information.||YES||NO||NO||Business to Business Companies, Communication Services Companies, Consumer Services Companies, Data Analytics Providers, Operating Systems and Platforms, Social Networks, Consumer Data Resellers, Financial Services Companies, Lifestyle & Interest Product Companies, Manufacturing Companies, Technology/Computer Software Companies, Telecommunications Companies, Affiliates not under the Ace brand, Advertising Networks, and Internet Service Providers|
|PROFILES AND INFERENCES: Inferences drawn from any of the information identified above to create a profile about a resident reflecting the resident's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.||YES||YES||YES|
California Residents' Rights
California law grants California residents certain rights and imposes restrictions on particular business practices as set forth below.
Right to Opt-out. California residents have the right to opt-out of our sale of their personal information. Opt-out rights can be exercised on our Right to Opt-Out webform at acehardware.com or by calling the Care Center at 888-827-4223 or completing and mailing in a form at a California retail location. California's definition of sale is broad and encompasses many types of data transfers. However, we do not "sell" any consumer data in the traditional sense for monetary compensation.
Right to Opt-In. We do not sell personal information about residents who we know are younger than 18 years old.
Notice at Collection. We are required to notify California residents, at or before the point of collection of their personal information, the categories of personal information collected and the purposes for which such information is used.
Verifiable Requests to Delete, and Requests to Know. Subject to certain exceptions, California residents have the right to make the following requests, at no charge, up to twice every 12 months:
Right of Deletion: California residents have the right to request deletion of their personal information that we have collected about them, subject to certain exemptions, and to have such personal information deleted, except where necessary for any of a list of exempt purposes.
Right to Know - Right to a Copy: California residents have the right to request a copy of the specific pieces of personal information that we have collected about them in the prior 12 months and to have this delivered, free of charge, either (a) by mail or (b) electronically in a portable and, to the extent technically feasible, readily useable format that allows the individual to transmit this information to another entity without hindrance.
Right to Know - Right to Information: California residents have the right to request that we provide them certain information about how we have handled their personal information in the prior 12 months, including the:
- categories of personal information collected;
- categories of sources of personal information;
- business and/or commercial purposes for collecting and selling their personal information;
- categories of third parties/with whom we have disclosed or shared their personal information;
- categories of personal information that we have disclosed or shared with a third party for a business purpose;
- categories of personal information collected; and
- categories of third parties to whom the residents' personal information has been sold and the specific categories of personal information sold to each category of third party.
Submitting Requests. Requests to exercise the right of deletion, right to a copy, and / or the right to information may be submitted on our California Residents' Rights Page at acehardware.com as well as, by contacting Customer Care at 888-827-4223 or by completing a form in our retail stores. We will respond to verifiable requests received from California consumers as required by law.
Right to Non-Discrimination, and Incentives. The CCPA prohibits discrimination against California residents for exercising their rights under the CCPA and imposes requirements on any financial incentives offered to California residents related to their personal information.
Under California's "Shine the Light" law, California residents who provide Personal Information when obtaining products or services for personal, family, or household use are entitled to request and obtain from Ace certain information about the Personal Information we share, if any, with other businesses for their own direct marketing uses. To obtain this information, please contact us at firstname.lastname@example.org with "Request for California Privacy Information" in the subject line of your email. Please be aware that not all information sharing is covered by the "Shine the Light" requirements and only information on covered sharing will be included in our response.